The Inner Workings of Instagram, and other news
The week in SEO-related news, 08/11 to 08/17/2018

This week, we dig into HTTP/2 and Instagram's algorithm. The more you learn, the more you know. Here are the SEO-related articles with the highest CTR for the week.




How Instagram’s Algorithm Works & Instavids That Show Best Practices

The secrets of Instagram, and how to make the best of them for SEO.

As you can see, there are multiple ways to create video content that generates interest with large segments of the Instagram community. But, you need to upload lots of Instavids and have millions of followers in order to score a hat trick. In other words, it’s great that Instagram has shared their ranking factors publicly.



Three ways to maximize the SEO impact of user-generated content

Squeezing the SEO juice out of your users' lemons and limes.

Using statistical analysis, they found that consolidating pages resulted in an average boost of 14%, while updating the title and H1 tags boosted them by 9%. This got them out of a five-year “plateau of pain”: ...



12 Secret SEO tools you didn’t know existed

You know what? What's more important than reading about things you don't know?

To understand how SEO Profiler works, I’ll take you through the steps on how to use it. SEO profiler allows you to set up a site or sites. They charge for their services with their pricing starting off at $20. Once you plug in your site, you also enter all the keywords and then track them and your site’s ranking for the particular keywords.



HTTP/2 FAQ: What Every SEO Professional Needs to Know

True or false? In HTTP/2, 2 stands for too technical. And the answer is...

Imagine, the HTML needs to load a CSS file and 100 images. If all of these are requested at once then you may hit bandwidth limits that means the CSS arrives slightly slower than in the old model, which holds up the time to render the page initially for users (even though all the resources have loaded quicker).



Google Assistant Can Now Read Google News Stories Out Loud

If you're reading this, you shouldn't. Life in the age of annoyingly intrusive AI -- and it's just the beginning.

Google Assistant on smart speakers will then read excerpts from news articles about the requested topic. This command can also be utilized on smart displays, which will play relevant YouTube videos.


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