The most popular SEO-related posts of the week, according to our readers and followers. The highlights? We learned that the user experience is an important ranking factor and that the machines that power search engines are learning how we do things so they can help us better. I suspect they're just waiting to take over everything.
You probably know everything that's in the main article. However, it is accompanied by well made infographic about that covers copywriting tips with a lot of depth, relatively speaking. There's a bit of irony in the fact that the article that accompanies it does NOT follow many of the rules it states.
Ensure that your content is well-structured. A scannable content allows a reader to quickly scan the text and understand what it’s all about. It’s the kind of content you want for your website because it’s short, sweet, and to the point.
A story about Coca-Cola's distribution network and how it relates to content marketing.
The secret formula is not a secret. It is common sense. Anyone that used Microsoft Word to write a school essay has done SEO. Just organize your content properly on the page. Yes, THE content.
Some things are easier said than done. To rank higher, you need to create the best experiences for your users. Thank you Google for the obvious.
I guess they say ‘patience is a virtue’ because people don’t have that much. That’s definitely true with loading times. If something doesn’t load very quickly, then people will look elsewhere. That’s why, according to Kissmetrics, a page that loads in four seconds will cost you 25 percent of your visitors.
The reason why you're not an influencer is because you're not following the right people on Twitter 😉
Gini Dietrich is one of the first experts you think of when considering the intersection of PR and marketing/digital media. She is the CEO of Arment Dietrich and also runs the Spin Sucks blog and Slack community for modern PR pros.
An extremely light introduction to ML (Machine Learning) and it's impact on search engines.
Spam patterns are, and will be, detected with an increasing degree of success, while quality links will be understood and rewarded at a higher rate. This means an increased focus on quality, relevancy, and legitimacy – unless you feel that you can come up with systems to fool Google faster than a machine can figure it out.