In and out of XML -- and other news
In and out of XML -- and other news
September 1, 2018
The week in SEO-related news, 09/01/18

Love takes time. Search engines are hard to convince, and making them fall in love with your pages is a long shot. Read on for some SEO-related articles with the best love from our followers over the past week.




SEMrush Review: Complete Digital Marketing Toolkit?

Do you really need an all-encompassing marketing platform? Check out what SEMrush covers and decide for yourself.

Quite simply, SEMrush is a powerful digital marketing suite that merges social media marketing, SERP, keyword research and implementation, backlinking, content marketing, paid ad campaigns, PPC, and SEO- to support streamlined marketing through one central dashboard.



Google: We Do Not Rank Websites Based on Author Reputation

You (the author) isn't nearly as important as you've been lead to believe. What you say matters: who you are, not so much.

In other words, don’t worry about author reputation impacting rankings.



How to Use XML Sitemaps to Boost SEO

Is your sitemap generated automatically? You might want to revisit that strategy, or lack thereof.

Manage crawl budget by limiting XML sitemap URLs only to SEO relevant pages and reduce low-quality pages on your website. Track the impact of your optimizations via the crawl stats in Google Search Console.



Website Redesign SEO Checklist

Here's an interesting infographic you might want to check out (literally.)

Are you in the process of redesigning your business website? Want to maintain the Google rankings you’ve worked hard to achieve? Digitrio share their SEO checklist for website redesigns in this infographic.



Insourcing vs. Outsourcing: What’s Best for My Digital Marketing?

Who is working for you? Who is working with you? How's that all working together? Let's find out.

Quick side note: make sure your sales team always works closely with your outsourced digital marketing agency, especially on the content side. When sales and content unite, the results are magical.


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