Eat it! -- and other news
The week in SEO-related news, 10/06/18

Algorithms (the Google type) are hard to reverse-engineer and even harder to predict. Read on for related bits of SEO news, courtesy of our followers' mentions over the past week.




5 Things You Can Do Right Now to Improve Your Google E-A-T Rating

If you can stomach it...

The guidelines are careful to warn raters that reputation information isn’t always available and that this isn’t always bad in cases of smaller businesses and organizations.



Solving complex SEO problems when standard fixes don’t apply

SEO -- good SEO -- can be quite complex. Fine tuning your tactics is key.

Website structure and architecture can also cause ranking and search result visibility problems, according to Rabinovich. “I would have to throw topic focus and organization related problems into the ‘no standard fix’ group. Since most sites are fairly unique when it comes to their content and its organization, it becomes difficult to standardize a ‘one-size-fits-all’ approach to fixing them.



 3 Google Tools and Their SEO Applications for Communicators

Making sure you are being heard (the SEO way).

Given that discrepancies between analytics tools—Google Analytics and Adobe Analytics, for instance–are a common source of consternation, Data Studio's ability to reconcile so many different data streams in one place will prove invaluable to communicators.



Why Yahoo Japan Needs to Be Part of Your Search Strategy for Japan

Japan, here I come!

This article is not about which service is better than the other. It’s about understanding both sites’ different services and unique audience reach so that you can make an educated decision to grow your business in the rapidly growing Japan market. If you only focus on one of them, you could be missing out on half of the business opportunities in Japan.



7 Common Ecommerce SEO Errors and How to Fix Them

If you own an e-commerce store, you probably want to keep your windows clean -- the web-way.

Duplicate title tag errors occur when you do not manually edit your title tags but rather let Google do its own thing. This issue can also be caused by Google indexing the same product page multiple times which causes a duplicate content issue.


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