The Curse of the (Google) Algorithm
The week in SEO-related news, 08/04 to 08/10/2018

This week, the world was apparently shaken to the core by the complicated consequences of a shift in Google's plate tectonics. Reshuffled is more like it. Either way, here are the most clicked SEO-related articles of the week, according to our followers.




How to Get Around Google’s Latest Algorithm Change

The answer? Write for people. That's what Neil Patel say.

If you want to get around Google’s algorithm changes, you have to stay ahead by focusing on your users. Do what’s best for them and you won’t have to deal with Google’s ever-changing algorithm.



3 free tools to comprehensively test page speed

Speed is king. How fast are you? Find out, one way or another.

It is possible to get good results in the tools above and still have a speed problem on mobile. According to information from Think With Google, this is because 70 percent of mobile visits are still on a 3G data connection and expected to stay there until 2020.



Google Core Update: E.A.T. Makes a Meal of Sites Deemed Less Authoritative

Another article about Google's latest update. Let's get technical.

This update is not evident in the overall Google universe, meaning not every site is necessarily being affected, which is why Searchmetrics breaks down ranking factors by niche industries. That means you should be paying attention to SEO and user intent within your industry, not the internet as a whole.



15 SEO Techniques to Achieve a Better Ranking

The many, many ways of ranking your site on search engines. We barely are scratching the surface here...

SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with link building and user interaction. Like your visitors, search engines read a URL to get a clue about the content of the page.



Balance your Keywords

Did you know that you could you can play around with the keywords and affect Google's game in doing so? Here's how to do this intelligently.

With more than 700,000,000 sites worldwide, how do you claw your way to the front of page one? There are many answers to this question and the rules shift as often as Google adjusts their algorithms.


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