China by the Numbers
China by the Numbers
August 4, 2018
The week in news 07/28 - 08/04 2018

The world -- the whole, wide world -- is your oyster. Grab the pearl and run. RUN! The most clicked SEO-related articles of the week, according to our readers and followers.

 


1

Guide to SEO in China (2018 Edition)

How to manipulate your SEO currency for the Chinese market (just kidding.)

While China’s sales numbers make the headlines in Forbes and Business Insider, doing online business in China is all about understanding the fine print. In this tutorial, we discuss the details and tactics of search engine optimization (SEO) for China the organic way—without paid advertising.

2

6 Tips for SEO Writing

Some important reminders for publishers: search engines are smarter than you, so write accordingly.

Thankfully, our colleagues at Google & other search engines are clever engineers, and are making their search engines increasingly smart. Their algorithms can now recognise synonyms and contexts. This means that you can use alternative words and even long-winded descriptions for your keyword and supporting keywords when getting your text SEO ready.

3

Using the Flowchart Method for Diagnosing Ranking Drops

A sudden drop in your SERP rank is no reason to drop dead -- or even panic. There's a tool to analyze everything. Give it a try if you haven't.

So we got all the way to the bottom. If you're at the point where you've looked at all of the site updates and you still haven't found anything that would have caused a rankings drop, I would say finally look at the SERP landscape.

4

My Specific Content Syndication Strategies For SEO

Among the rules of content optimization: Re-use, re-cycle, re-fresh. Yes you can!

The real benefit of doing it this way is that it avoids duplicate content issues and allows the major post on your site to remain the main authority. Taking that a step further, you can also post that to LinkedIn, Medium and more.

5

Rookie link-building and content outreach mistakes you won’t make twice

Link building is riddled with traps. Disarming them is easy -- if you know how.

Experienced teams producing content to use in link-building campaigns know this; they create shareable pieces that are not 100 percent about the company’s product but align to the business in the middle.

SEO Dog

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