Bing Bling -- and other news
The week in SEO-related news, 112/01/18

You'll know Bing when you see it. Five bits of SEO advice, courtesy of our followers' mentions over the past week.




Top Bing Searches (as of November 2018)

Oddly enough, Bing counts.

You might also have noticed an interesting query in 3rd place—”Google.”



9 Futurist Content Marketing Insights You Must Know Now

Flying cars, robots and teleportation are not part of the futurist insights the author is referring to.

Right when brands were finally warming up to the concept of going live and Facebook dependency is at an all-time high, industry leaders are pulling the plug.



2018 Local Search Ranking Factors: Google My Business Signals Up 32%

Stay where you are: rank where you stay.

Features such as Google Posts, Google Q&A, and image/video updates are frequently mentioned throughout the survey as top ranking signals.



Anchor Text: The Short & Sweet Guide

You know how to optimize your anchor texts, right?

When you anchor links to descriptive words and phrases, Google’s bots can instantly understand what the linked page is about. A clear connection between your page’s topic to the linked page’s topic can also help both pages rank for queries related to the topic.



Ranking Factors for Retailers: Getting your Shop to the Top

Move over, Amazon: you're coming.

For the vast majority of online retailers, it doesn’t make sense to go toe-to-toe with Amazon. But this doesn’t mean you should give up. It just means that you need to identify your specialist section of the market and work out what it takes to win there.


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