Our Google Analytics services
Over 72% of websites in the Quantcast Top 100K have chosen Google Analytics as their analytics platform of choice. Thrive Internet Marketing Agency has also made that choice. We use Google Analytics on all of our client's sites to help provide insight into their online marketing efforts. Our marketing team members are Google Analytics certified and Thrive is a Google Certified Partner.
Google Analytics audit services
In need of a health check for your Google Analytics account? Thrive can provide a comprehensive Google Analytics audit to make sure there are no errors or gaps in the data collection process. Our team of certified Google Analytics experts will audit the tracking code, configuration, data integrity, conversion tracking, and account linking.
Google Analytics account setup
Our team can assist you with the proper setup and implementation of a new or existing Google Analytics account. We make certain that the analytics account is configured correctly and that you are capturing the necessary business data to use in your data analysis.
Google Analytics consulting services
Already have Google Analytics set up, but need help getting your analytics to do more? Our team of Google Analytics experts can consult with you to determine your data goals. We can interpret your existing data, recommend solutions to aggregate data across multiple websites, create customizable reports, set up conversion funnels and more.
Confirming proper Analytics setup
Google Analytics, Search Console & Tag Manager set up and integrated.
We’ll start by confirming your tools are set up correctly, including proper integration of AdWords reports. The data within Analytics should be as accurate and actionable as possible.
Next, we’ll set up goals and funnels based on your business goals. And finally, we’ll filter ourselves (along with bots and spiders) from your traffic reports. We want clean, accurate and actionable data above all else.
Aligned with business goals for ongoing optimization
A website should never stand still. After all, digital ink is never dy.
That’s why the key to smart marketing involves making regular updates and decisions based on metrics, not assumptions. We’ll build you a website optimized for SEO and for conversions. But it will never be finished.
To truly maximize your results and investment, you need to check in on the data.
Ongoing reporting & automation
Trust us. It gets easier over time.
Analytics take time to set up. But once they’re set up, the data comes to you (especially if you create little shortcuts). We have many tools available to serve up data in a variety of formats:
Customized dashboards tailored to your traffic and goals.
Email reports automatically generated on a regular basis.
Intelligence events that notify you when there are spikes and valleys in the data.
Analyzing traffic and conversions
The ABCs of Analytics
Analytics is designed to support the analysis of traffic and conversions. Within your Analytics dashboard, you’ll see the ABCs of the funnel and our focus for this portion of your analytics review: Audience, Acquisitions, Behavior, Conversion.
We’ll document what’s working well and areas for optimization. We’ll examine traffic sources, acquisition reports, top pages and paths, behavior reports, page values, conversion rates and goal completions.
Then we’ll dive deeper into the data to understand which visitors are the least likely to engage with the site. We’ll analyze exit rates and together we’ll learn which pages are least helpful at supporting conversions so you can start making improvements and seeing immediate results.
We’ll teach you read the data & use it to make better decisions.
Analytics isn’t just for reporting. This critical tool supports your business decisions, and we’ll teach you how to get ongoing value from your data.
We’ll show you how to understand the reports, ask questions and use the data to drive deeper decisions. Because the best insights are always one level deeper than the initial report.
How well do you know your visitors?
Are you confident your site meets the needs of the people who visit it? Gain more meaningful insight into your visitors by making data-driven decisions that engage the people using your site.
Performance Measurement & Optimization
Now that you have Google Analytics set up, it’s time to take your game to the next level. Google Analytics is a great tool to show a few data points over time, and to find root cause answers to performance questions you might have, such as “Why did my traffic drop yesterday” or “Where did this morning’s awesome lead come from?” However, it isn’t the best tool to show your team’s performance over time.
All of your marketing decisions should be goal-driven and backed up by quantitative data to help you profitably grow your business.
Search engines like Google are incredibly powerful channels for driving targeted traffic. When prospects use search engines to find information about your products and services, your brand needs to be visible. The stakes are high: 9 out of 10 searchers don’t make it past the first results page, so properly optimizing your website for search has never been more important to building your online presence.
Audit of current implementation, 50-point checklist for common mistakes
Proper Installation of a new account, including Google Tag Manager
Conversion Setup: Goals & Event Tracking
3rd part Tool setup and testing (CRO Heatmaps, Hubspot, Marketing Tools, etc)
Reporting Strategy, Design, Workflow and Training