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January 20, 2020
The True Value of Top Publisher Links

Posted by KristinTynskiIm often asked about what results are earned through content marketing and digital PR. So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by looking at the aggregate improvements seen by a group of domains that have enjoyed substantial press attention in the last few months. Then I examined which publishers can have the biggest impact on rankings. My goal was to answer this question: What sort of median bump can be expected whe...

January 20, 2020
The latest data on the January 2020 Google core update

We asked several data providers for some more insights into the latest Google update. Please visit Search Engine Land for the full article.

January 20, 2020
5 Essential Schema Plugins for WordPress via @JuliaEMcCoy

Choose among these five schema plugins to add to your WordPress site.The post 5 Essential Schema Plugins for WordPress via @JuliaEMcCoy appeared first on Search Engine Journal.

January 20, 2020
How to Build Quality Backlinks for Your Hotel Website

Editor's Note: Today we have a post from PAGES magazine contributor Stephanie Sparks Smith, Founder and Digital Matriarch at Cogwheel Marketing.

January 20, 2020
SEO in 2020: What Basics You Need to Know to Be Successful via @BrianHarnish

Learn more about the SEO basics that will help you succeed this year.The post SEO in 2020: What Basics You Need to Know to Be Successful via @BrianHarnish appeared first on Search Engine Journal.

January 20, 2020
Queries and Results -The Misunderstandings of Domain Authority (DA)?

In our most recent video for Queries and Results, we discussed the Moz metric Domain Authority (DA).

January 20, 2020
The 2020 Keyword Research Guide for SEO
January 20, 2020
Growing Organic Traffic by 50K Monthly Visitors with Award-Winning Content & Collaboration

Here's how you can achieve more organic traffic and improved keyword rankings through exceptional content and true collaboration.The post Growing Organic Traffic by 50K Monthly Visitors with Award-Winning Content & Collaboration [Case Study] via @AndrewDennis33 appeared first on Search Engine Journal.

January 18, 2020
The Biggest SEO Mistake Content Marketers Make

This summer, I conducted empathy interviews a bunch of our clients and prospects to understand their content marketing challenges. One big pain point: SEO. SEO remains a huge part of content marketing, as it should be. High-ranking content creates long-term value for your brand. Its a key part of what Tomasz Tunguz calls the compounding returns of content marketing. When you invest in content and a strong SEO strategy, you drive more and more valuable traffic to your site over time, resulting in compoundi...

January 18, 2020
How to Master YouTube SEO, in 10 Easy Steps

Ask a lot of marketers about their YouTube SEO strategy, and youll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. YouTube SEO may seem complicated, but if youve ever Googled how to do something mundane, you likely already understand it. For example, I recently decided to make a fennel and herb stuffing. But there was one problem. When I pulled out a giant bunch of fennel, I realized I had absolutely no...

January 18, 2020
Expert SEO Tips to Rank Higher in 2020

Despite the fact that it has been a few days that we have stepped into 2020, it is still not late to consider an annual evaluation to knowContinue reading on Medium

January 18, 2020
Dwell Time is the SEO Metric You Need to Track

This morning, I made a quick Google search. When the results page loaded, I spent time clicking through the first page of websites to find what I was looking for. When I didn't find my answer, I clicked back to that results page to look at the next one. This process took me through to the bottom of the page until I refined my search and started the process again. I didn't know it at the time, but I was actually contributing to a powerful metric dwell time. When we talk about metrics, we...

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