Writing copy that uses excessive amounts of the core keyword.

Keyword Stuffing

Writing copy that uses excessive amounts of the core keyword.

When people use keyword stuffed copy it tends to read mechanically (and thus does not convert well and is not link worthy), plus some pages that are crafted with just the core keyword in mind often lack semantically related words and modifiers from the related vocabulary (and that causes the pages to rank poorly as well).

Related Terms

Source

Content adapted from Wikipedia
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