The measurement of how engaging users find a particular piece of content within a site, or a particular site in general.

Engagement Metrics

The measurement of how engaging users find a particular piece of content within a site, or a particular site in general.

Search engines may analyze end user behavior to help refine and improve their rankings. Sites which get a high CTR and have a high proportion of repeat visits from brand related searches may get a ranking boost in algorithms like Panda.

Related Terms

Source

Content adapted from Wikipedia
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