The amount of time a searcher spends on a destination website before clicking back to the search results.

Dwell Time

The amount of time a searcher spends on a destination website before clicking back to the search results.

Some search queries might require significant time for a user to complete their information goals while other queries might be things which are quickly answered by a landing page, thus dwell time in isolation may not be a great relevancy signal. However search engines can also look at other engagement metrics like repeat visits, branded searches, relative CTR & if users clicking on a particular listing have a high POGO rate (by subsequently clicking on yet another different search result) to get an idea of a user's satisfaction with a particular webiste & fold these metrics into an algorithm like Panda.

Related Terms

Source

Content adapted from Wikipedia
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