Software which allows you to track your page views, user paths, and conversion statistics based upon interpreting your log files or through including a JavaScript tracking code on your site.

Analytics

Software which allows you to track your page views, user paths, and conversion statistics based upon interpreting your log files or through including a JavaScript tracking code on your site.

Ad networks are a game of margins. Marketers who track user action will have a distinct advantage over those who do not.

Related Terms

Source

Content adapted from Wikipedia
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