Technical SEO Audit

Deliverability
Findability refers to how easily website information can be found by both search engines and website visitors. This section will cover how accessible your website’s content is to external bots and internal users.

404 page

A page that alerts users and search engines when a given resource has been removed from your site.
Do It Yourself Guide

4xx errors

4xx are errors that occur when the request to the webserver fails. The most common is a 404 -- page not found -- error.
Do It Yourself Guide

5xx errors

Technical errors generated when the server fails to render a page.
Do It Yourself Guide

HTML sitemap

A sitemap that lives on a web page, not an XML file.
Do It Yourself Guide

Indexation

Refers to the status of a website in Google's index: how many pages on your website are indexed.
Do It Yourself Guide

Pagination

Refers to the HTML commands that describe how content splits into multiple pages but should be treated as one.
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Robots

Refers to robots.txt: a file that instructs search engines on how to access your website.
Do It Yourself Guide

Robots meta tag

Refers to an HTML tag placed on a page to provide search engines with instructions on how to interpret that specific content.
Do It Yourself Guide

Subdomains

Extensions of your root domain that you can use for hosting public content, testing, and private content.
Do It Yourself Guide

Uptime

Refers to the ability of your hosting server to keep your website online and minimize downtime.
Do It Yourself Guide

XML Sitemap

An XML file that helps search engines better crawl and understand your website.
Do It Yourself Guide
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