Recent Posts

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April 18, 2019
To Do or Not to Do?

Interestingly, over 99% of all articles and blog posts which use a question as title will not answer that question. As if all these were click-bait by design, it looks like you cannot escape this statistically-proven fact-of-life. All such article innevitably ends up postponing the answer until you, the reader, has enough knowledge to provide […]

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April 7, 2019
What's Next?

In my last working notes, I alluded to the fact that bullshit was endemic not only to content marketing, but to all activities related to marketing. Being an intrinsic part of latter’s modern practices, the business of SEO is not immune to the modern plague we call bullshit. Case in point: a recent revelation by […]

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April 4, 2019
The Growth Bullshit

In the opening of  “How we got 11.3 million pageviews without the growth hacking bullshit”, author Ali Mese reminds his readers that almost everything they’ve been told regarding growth hacking is bullshit. Without digging too much in the details, we need to warn the potential readers about some obvious flaws in the premises of the […]

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March 31, 2019
SEO Enlightment

Optimizing content for search engines is not rocket science. Anyone with enough time on their hands and knowledge in their head can do it. Yet it an activity that is at once more intricate, and far less technical than most specialists would like you to believe. The simple truth is: doing SEO is not, in […]

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February 10, 2019
Does the structure of your site’s URLs affect search engines?

Question: Does the structure of your site’s URLs affect search engines? Short Answer: Probably not, unless it does.   Long Answer: URLs are addresses: pointers to files and similar resources. The way you structure your URLs reflects how you organize your folders and files. Windows or OSX doesn't care where you store your files: it's […]

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December 3, 2018
Bing Bling -- and other news

You'll know Bing when you see it.

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November 26, 2018
The Language Traps -- and other news

I hope you had a great Thanksgiving time.

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November 18, 2018
PPC Monsters -- and other news

Holidays: it's that time of the year when you need to release the ad monsters who've been hiding under the bed. On with the PPC metrics.

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November 11, 2018
Graph bits -- and other news

Knowledge graphs are a key part of a website technical optimization process. Thus, you need to keep up with the changes that Google just introduced.

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October 28, 2018
Schemas and Architectures -- and other news

Schemas and architectures: getting the foundations straight. Five bits of SEO advice.

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October 27, 2018

How easily the content on a website can be discovered, both internally (by users) and externally (by search engines).

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October 26, 2018
External Link

A link to an external resource attached to an item.

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October 24, 2018

People, places, organizations, websites, events, groups, facts, and other things.

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October 23, 2018
Engagement Metrics

Methods to measure how users are interacting with web pages and content.

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October 22, 2018
Editorial Link

A link that is given by one website to another without the recipient asking or paying for it.

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