These are the marching orders: Stay in the middle. Don't stand out. Do as you're told. Keep to yourself. Be bland and quiet. What are the chances that this way of life -- or doing business -- will lead you to success, or anything remotely out of the ordinary?
Business-oriented posts that suggest that you use your organization to stand for something you believe in are few and far between. As a matter of fact, "marketing" articles that suggest anything out of the bland, rehashed ordinary are extremely rare. Take a Stand: Building Links Through Social Responsibility is one of those.
The author doesn't tell you what to do, what to say, what to stand for. He does, however, suggests that for the sake of your business' SEO, you would probably be better off if you did, said and stood for ... something. Whatever it is.
SEO does not live in a vacuum. For years, we were siloed as “those people who mess with the website code.” To be successful, the SEO team must have a seat at the table. When deciding whether a brand should take a stand, marketing must be heard – and that includes SEO.