How to write faster?
How to write faster?
May 18, 2019
Write less

So I heard you need to write a blog. Is it simply because that's how you think you do content marketing? If so, then that's allright, because I'm here to help you write faster. But before you begin, let's find out what type of person/writer you are. Here are two important positioning questions for you:

In general, if you have nothing to say, you:

  1. say nothing, or
  2. don't say anything

There's a subtle but important difference between (a) and (b). If your answer is (a) then we'll assume that you will still say something, but only do so as a way to say nothing, albeit with lots of words.

If, on the other hand, you do have something to say, you:

  1. decorate, embelish, dilute, ramble, fluff and puff until you finally say it, or
  2. say it straight and move on.

Which answers do you think your audience prefers?  I'm willing to bet that in both cases, it's (b). Am I right?

Now: which answers do you think Google prefers? According to a lot of people in the fields of content marketing and SEO, the answer is (a). That is because -- at least according to the leading theories -- the name of the game is attention, and quantity trumps quality. Hence the name of the game is attention. Not so much from human readers, but from search engines and their algorithms.

As I stated many times in the course of this blog, search engines and their bots cannot read. They can only sort, parse and match patterns. That is not reading. While humans intuitively care about order and patterns, they don't gain from their usage. What they need are straight answers and information relevant to what preoccupies them at the time and in the context.

So will you rank higher on the search engines' result pages if you write more and abide by the much-repeated rule of filling every post with nothing less than 1,000 words? Probably. Does it matter? Not the least bit if nobody human reads your material. How do you get humans to read your material in the first place? According to the SEO industry, by ranking higher on search engines. What can't be found won't be read. It's a catch-22. Or is it?

So you want to write faster?

So-called content marketing pros will suggest that if you follow their advice and practice (a lot) you can write 1000 words or more in an hour.

Some people spend 3-4 hours, and some people spend just 1 hour or less. I’ve been writing articles for different websites for the last 13 years, so a 1,000 words post goes by easily in around 40 minutes, if not less.

My answer is: Using the same standard writer's advice, write less. Simply because if you have nothing meaningful to say, don't write at all. And if you do have something to say, then say it straight. Cut the bullshit. We'll all live and sleep better.

SEO Dog

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