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Insights and Explorations

June 9, 2019
The Death of Keywords

There's a lot of discussions around Artificial Intelligence (a.k.a. AI) these days. Depending on who you talk to or read from, AI will end up doing the following: Kill your job Make humans feel worthless Save the world from an impending climate catastrophe Replace all politicians Make the world a better place Irradiate you Make […]

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June 8, 2019
Nobody Needs Privacy

Firefox Confronts Chrome and Facebook with Enhanced Privacy via @martinibuster While navigating through real life, your ability to keep secrets, as well as the potential to become or remain anonymous, is what keeps your boat afloat. Without privacy, the physical you would have nowhere to hide, no safe path to experiment and learn, no room […]

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June 1, 2019
The King's Scribes

Is AI (Artificial Intelligence) "dangerous?" Is it a good thing, or is it a bad thing? Will it take away our (human) jobs, or simply make the ones we have easier and more rewarding? How close are we to humanity's doomsday at the hands of machines (and chips?) The answer is: not that close. If […]

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May 27, 2019
Not Too Bland

These are the marching orders: Stay in the middle. Don't stand out. Do as you're told. Keep to yourself. Be bland and quiet. What are the chances that this way of life -- or doing business -- will lead you to success, or anything remotely out of the ordinary? None. Business-oriented posts that suggest that […]

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May 23, 2019
Searching for Sounds

If a podcast falls on a platform and no one is there to listen, does it make a sound? No it doesn't. Neither would a video. In other words, Google would never know what the author is talking about. Unless, of course, the author also posted an accompanying transcript and managed the technical aspects of […]

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May 18, 2019
How to write faster?

Write less. If you have nothing meaningful to say, don't write at all. And if you do have something to say, then say it straight. Cut the bullshit. We'll all live and sleep better.

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May 5, 2019
The Impact of Quality Content

According to a Search Engine Journal’s recent post entitled Google on Effect of Low Quality Pages on Sitewide Rankings, the amount of low-quality content hosted by a website can impact the rank of even the best pages on the same site. In other words, it suggests that if you hide your masterpieces under a mountain […]

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May 3, 2019
Stay In The Light

This excellent post on Ahrefs goes over the steps that website owners should go through in order to get their web property noticed and indexed by Google. Here’s a quick recap: Remove crawl blocks, rogue noindex, and canonical tags, low‐quality and orphaned paged; Update your sitemap; Add and fix nofollow for internal links; Include only […]

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April 28, 2019
Double Jeopardy

Ladies and gentlemen, I give you: Jeopardy, SEO edition. In this version of the popular game, CEOs and founders will compete against each other as they try and solve all the trivia they need to address before they dive into online marketing and search engine optimization.

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April 24, 2019
The Answer Game

Which new SEO trends should you follow in order to try and quickly gain authority on Google? What makes search engines tick in 2019? Does anyone really know? Is there still a single SEO trick that will somehow make your application or website stick to the top of the results page? Can we assume that […]

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April 22, 2019
Conflict of Interest

Search engines can't read -- the way you and I can. Google doesn't have the slightest idea what you and your content are talking about. If you want to be read, write content for humans.

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April 18, 2019
To Do or Not to Do?

Interestingly, over 99% of all articles and blog posts which use a question as title will not answer that question. As if all these were click-bait by design, it looks like you cannot escape this statistically-proven fact-of-life. All such article innevitably ends up postponing the answer until you, the reader, has enough knowledge to provide […]

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April 7, 2019
What's Next?

In my last working notes, I alluded to the fact that bullshit was endemic not only to content marketing, but to all activities related to marketing. Being an intrinsic part of latter’s modern practices, the business of SEO is not immune to the modern plague we call bullshit. Case in point: a recent revelation by […]

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April 4, 2019
The Growth Bullshit

In the opening of  “How we got 11.3 million pageviews without the growth hacking bullshit”, author Ali Mese reminds his readers that almost everything they’ve been told regarding growth hacking is bullshit. Without digging too much in the details, we need to warn the potential readers about some obvious flaws in the premises of the […]

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March 31, 2019
SEO Enlightment

Optimizing content for search engines is not rocket science. Anyone with enough time on their hands and knowledge in their head can do it. Yet it an activity that is at once more intricate, and far less technical than most specialists would like you to believe. The simple truth is: doing SEO is not, in […]

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