Insights and Explorations

May 18, 2019
How to write faster?

Write less. If you have nothing meaningful to say, don't write at all. And if you do have something to say, then say it straight. Cut the bullshit. We'll all live and sleep better.

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May 5, 2019
The Impact of Quality Content

According to a Search Engine Journal’s recent post entitled Google on Effect of Low Quality Pages on Sitewide Rankings, the amount of low-quality content hosted by a website can impact the rank of even the best pages on the same site. In other words, it suggests that if you hide your masterpieces under a mountain […]

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May 3, 2019
Stay In The Light

This excellent post on Ahrefs goes over the steps that website owners should go through in order to get their web property noticed and indexed by Google. Here’s a quick recap: Remove crawl blocks, rogue noindex, and canonical tags, low‐quality and orphaned paged; Update your sitemap; Add and fix nofollow for internal links; Include only […]

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April 28, 2019
Double Jeopardy

Ladies and gentlemen, I give you: Jeopardy, SEO edition. In this version of the popular game, CEOs and founders will compete against each other as they try and solve all the trivia they need to address before they dive into online marketing and search engine optimization.

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April 24, 2019
The Answer Game

Which new SEO trends should you follow in order to try and quickly gain authority on Google? What makes search engines tick in 2019? Does anyone really know? Is there still a single SEO trick that will somehow make your application or website stick to the top of the results page? Can we assume that […]

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April 22, 2019
Conflict of Interest

Search engines can't read -- the way you and I can. Google doesn't have the slightest idea what you and your content are talking about. If you want to be read, write content for humans.

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April 18, 2019
To Do or Not to Do?

Interestingly, over 99% of all articles and blog posts which use a question as title will not answer that question. As if all these were click-bait by design, it looks like you cannot escape this statistically-proven fact-of-life. All such article innevitably ends up postponing the answer until you, the reader, has enough knowledge to provide […]

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April 7, 2019
What's Next?

In my last working notes, I alluded to the fact that bullshit was endemic not only to content marketing, but to all activities related to marketing. Being an intrinsic part of latter’s modern practices, the business of SEO is not immune to the modern plague we call bullshit. Case in point: a recent revelation by […]

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April 4, 2019
The Growth Bullshit

In the opening of  “How we got 11.3 million pageviews without the growth hacking bullshit”, author Ali Mese reminds the readers that almost everything they’ve been told regarding growth hacking is bullshit. Nevermind that the author works for a so-called “growth” agency the title of the article is pure clickbait the alternative which he ends […]

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March 31, 2019
SEO Enlightment

  Optimizing content for search engines is not rocket science, yet it is more intricate than most SEO specialists would like you to believe. The simple truth is: doing SEO is not, in and by itself, complicated, but your customers are. Take keywords, for example. The “science” of search engine optimization is all about putting […]

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August 9, 2018
The Impact of Google's Latest Update

It seems like with its latest update (August 1, 2018) Google reshuffled the cards on the ranking deck and redistributed everything more or less randomly. Let's take a deeper look, shall we?

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August 8, 2018
The Facts about FAQs

FAQs should only convey a list of short, real questions along with their practical answers. Let's see how that kind of content affects your site's SEO.

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July 25, 2018
SEO vs. Your Ads

We try and find out how your paid ads are affecting your SERP rank. From display ads to native ads: what's the net result?

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